Episode 16 – Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW

🎙 Episode 16 — Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW 

In this episode of the 100 Marketers Project, we sit down with Tyler Stout — the self-proclaimed “Director of Vibes and Chaos Creation” at Bob Smith BMW.

Tyler’s career path spans selling cars, Shift Digital, Stream Companies, OEM partnerships, and now leading revenue-driving strategy across sales, service, marketing, and ops at a high-performing BMW & MINI store in Calabasas.

In this episode, Tyler breaks down:

• How dealership marketers should actually think about revenue, not vanity metrics
• Why first-party data + CDP is transforming how smart dealers build audiences
• How luxury customers expect a white-glove, human-first experience (and where AI fits in)
• The biggest differences between agency life vs. dealership life
• The used-car challenges hitting luxury stores in 2024/2025
• How he’s using AI tools, predictive analytics, and creative experimentation to drive results
• The real opportunity dealerships are missing: authentic content and social strategy

Tyler brings honesty, humor, and a rare 360° perspective — agency, vendor, OEM, and dealership — making this one of the most actionable episodes for marketers and operators looking to grow smarter.

🎧 Tune in to hear why “vibes and chaos” might be exactly what your dealership needs.

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Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!

Transcript

We are on a mission to talk to the 100 leading marketing minds in the automotive space. I'm Andrew Street, owner of Dealer OMG. Matthew Davis here. Why are we doing this? Well, we like automotive.

We like marketers, and we like retail automotive marketers. Our goal here is to give you the insights into what these leading marketers are thinking, planning, and doing.

On this episode of a hundred marketers project, I get to sit down with Tyler Stout, the director of vibes and chaos creation for Bob Smith, BMW, who brings agency experience and OEM experience working with shift digital straight into the dealership where he explains, um, how he uses CDP data. to really drive a lot of the dealerships revenue why is avoiding third-party leads right now and how he's helping his bmw store compete in one of the most competitive markets in the country we also get into the headwinds with used cars his usage of ai to follow up leads that's actually helping sales and his plan to help turn content and that the customers and the staff really want to get behind. Anyways, enjoy this conversation with Tyler Stout and my friend Matthew Davis. I'm Andrew Street. This is The Hundred Marketers Project.

by just like giving us a quick heads up on a quick overview of who you are and your experience and what you do for the stores. Uh, yeah. So I'm Tyler Stout. I, uh, On LinkedIn, I go by the director of vibes and chaos creation. I'm glad you brought that up because I was going to ask if you didn't. Yeah, no. Well, when I first came in, because there's so many things under my umbrella, like marketing didn't really feel right. And internally, like it's still marketing manager, but I needed something that could communicate what I did, but also my personality because and also kind of scare off recruiters. It's like, no, he's not looking. He wouldn't put that up if he was looking. That's a good move, the anti-poaching title. I think we should start doing that with Stack, too. Yeah, give them all crazy titles that are ridiculous. Yeah, that doesn't translate to any other company. Yeah, exactly. Where do I fit in the org chart with that? But, yeah, so I... I think the easiest way to sum up what I do at Bob Smith is creating revenue opportunities because I don't just sit under the sales side or the marketing side. Like some of the projects that we're working on right now is I've been helping finance sell warranties for people who have expired warranties. So that's not even a car deal. But yeah, so it's basically anything that revenue touches. um creating those opportunities building systems which is uh i the big reason so i guess i'll start at the beginning so my journey in automotive starts in like i had moved to los angeles with nothing just like packed up my stuff after college that's where i wanted to go and the only place that would take me in la was a car business so uh so i started selling cars um I did that at North Hollywood Toyota worked my way up to internet director. Then I got married and I wasn't really a fan of the hours. So, uh, made the, made the move over to shift digital. So I was then I was doing, I was the Western region, LA market digital field consultant. So I did that for seven years. I loved that job, but, uh, you know, you gotta move eventually. And then from there I jumped over to stream. was a director of OEM partnerships there. And then this opportunity came up and I was back. So, but the really cool thing about this dealership is even though I've only been here a year, I've been working with them since the beginning at Shift. So it made the transition really easy because a lot of my best practices and things like that were already implemented. When I moved over to Stream, they became a client of Stream. So I was helping manage things there. So jumping in here was actually, I think it's the first time I ever did a new, I started a new position and there wasn't a dip. and productivity because I, I just knew what to do. So, um, but yeah, I think that, that pretty much sums it up. Um, but yeah, my team here, I don't think this was never the plan to come back to automotive, but just knowing the group here and like they're, they're a smarter group than what I'm used to. Like, I don't think my next step will be in automotive, if that makes sense. But like, I feel really lucky about the team that I have because they can, they can implement systems. Like I can build a marketing funnel and sales can follow through with it. So, which is, it sounds like you have a good mind for like dealer profitability versus like the vanity metrics on the website of GDP views. I am looking at warranty extensions and things like that that you were just talking about. Yeah. The, um, The CDP is what I I'm speaking around now. I'll be quiet, but yeah, no looking at like, I think that's, that's a product of being at an agency because like when you're at an agency, the word revenue gets thrown out all the time. And like, we're not focused on selling like specifically a product. It's like, how do you generate revenue? So, so coming back in, like when other people have those ideas, uh, they're, they're more exciting to me. what they used to be the first time around i was like well that's not selling cars or you know what i mean what have been those big differences between working at a partner or a vendor versus being in a dealership well it's it's honestly it's really significant simply because the companies that I worked for were larger companies, you know, two hundred, four hundred, a thousand person companies. But then I'm at a I'm actually at a family owned dealership. I'm one of those I'm one of those marketers that like I only have two points. So that I have to manage, which is really great. And that lets me get like really deep into the weeds on things as opposed to like, when I made the change, it was between this and I was talking to Lithia and I was like, Because it's like I'm going to have like twenty plus stores and I'm just going to it's going to be rinse and repeat and look at metrics and things like that. Scratching the surface with each one, not going deep. Yeah, exactly. Exactly. So this was kind of a no brainer for me going this route. But like, I don't think. I don't know. I don't know if I'm answering that question. Well, we're trying to figure out where the grass is greenest. No, no, it's well, it's, it's, it's always on the other side. Um, but, but I think I might've found the exception. So, yeah. And it seems like a formative experience to work at the dealership, work at the agency, and then work in the middle with Shift and go put your head into a ton of stores. Like my experience of talking with people who've had a similar role with Shift, because it's a freaking springboard for a formative experience in a career to really understand the industry deeply from the dealership side, but also from the OEM side. and ancillary products that a dealer can sell through. And then what can we do for marketing to make an impact on those things? Yeah, absolutely. It's funny you say that. There was actually a situation that happened just last month where Anne, one of our owners, she sits on the Mako board. And so I used to sit in on those meetings when I was at Shift. And they were launching a heavy up program that was dynamic ads. And she was smart enough to know to tell me which ones they were. So we photographed all those cars before it went live. And in the LA market, I'm like a top-twenty dealer. But I was like the third highest traffic. from that campaign because like we knew to get ahead of it if that makes sense so it's like i think that's like a really good example of where that comes together um because like we're benefiting a ton from just that simple thing of like knowing to tell me to take photos and then me going and taking advantage of it um it's kind of nuts how well it's working right now So how do you think about balancing building the brand of Bob Smith and the dealership versus my team just wants leads and wants to sell cars right now? So like, that's a really hard question for me to answer just because I, they, we've created an understanding here, kind of how that works. Like, and that's to go back to what I said about working at a different kind of dealership. they understand that the brand and share voice and things like that generate the more performative metrics that come down the road. So whenever leads are down, we're, we're already just instantly going into the, like the triage conversation of what's wrong in the marketing or what's wrong in our message and that, as opposed to just the leads are down, what are you doing wrong? So, um, I think that answers the question, but like, yeah, it really, it, I think they understand that one feeds the others. So that conversation usually ends up pretty productive. So, which I think is a unique trait. Like I wasn't expecting that when I came in, I was expecting to have to fight about it. Yeah, but they understand. bmw customer might be a little bit different than a mitsubishi customer as far as jumping through hoops filling out lead forms filling out credit apps jumping through facebook leads and things like that i imagine there's a lot of the a lot of leads that you guys are getting through like third-party marketplaces no the the majority of our leads come from a new car well let me me specify if we're talking about new cars the majority of our leads are going to be generated from some somehow from first party data um from our website or the bmw site um or phone calls and walk-in traffic uh which was a big shift from like the first time i was an internet director where it was like i'm buying true car leads i'm buying edmunds leads i'm buying I'm paying cars.com. I think I would buy an auto by tell if they still even exist. Um, but yeah, no, I'm most of what, where we're going as far as like where we generate leads is from our website and that first party data. So I think that also probably makes that conversation easier because, um, because we're not leaning on them so much used cars, completely different monster. Um, We're definitely paying all the endemic sites to be on it. We're leveraging spotlights and things like that and gaming the Viato system. But yeah. How do you know what's working on those sites? I don't. Could you let me know? um yeah no that's that's that's that's something we always chase and like it's difficult it's a difficult one because the the the kpis that are are always changing as far as like the performative metrics they want to show you if that makes sense so it's like some maybe i have a really good lead month so it's like now we're talking all about leads uh and then next month weren't a lot of leads so now they're talking about like the traffic that they sent to my website so it's always fun to like advertising yeah yeah like i don't want to pretend like i know um everybody's head explodes when you start talking about like yeah and how it works yeah i mean we just try merchandise well take photos and you know make sure we're doing, you know, things like VLA and PX and AIA, all the dynamic things to make sure that those cars are being seen. That's one of my favorite skills as a marketer is being able to focus on the positive things that happened in the last month. And like, there's some low lights over here, but overall this was up. Yeah. Eighty-five percent year over year. Let's go. Yeah. Yeah. No, it's yeah. The third parties. Next question. So are you doing much with the service? Are you helping with service retention, service conquesting, any of that kind of stuff with marketing? So not, not a lot recently, but I was just talking with our service director about starting to get back into that. Um, but the big, but that conversation was actually born out of, I don't think we were, we're doing a good, a good job of marketing to our service, not sole customers. So, and making sure that they're part of our, um, all of our communications plan. So that part is, is getting integrated right now. Um, but on, on fixed ops, not a ton, like, and especially because with BMW, they have a, they have a ton of programs that they're really, they, they really prefer you use. Um, if that's, I think that's a polite way of putting it. Um, so. Is that like vendors that they want you to use? Yeah, vendors and programs and mailers and they have all their preferred vendors. One neat thing about our service drive, though, is we do all the alpha products for my Karma. So that's really cool. But, no, I mean, my service director's got a pretty good handle on it. So I'm really just advising when she has questions. I feel like I heard at some point in our conversation, maybe before we kicked off, the three-letter acronym CDP. Is that something that you're like, oh, stop it, Matthew, with all these? Is that something that's a part of what you're doing or part of the plan as you think about? You mentioned you're hitting all these various different departments and just helping them with revenue. Does the CDP acronym sneak in there again? Yeah, the CDP acronym definitely does. It's the backbone of all of those things. And it was kind of where some of those ideas were born out of, was just going into Full Throttle and looking at the list builder section and seeing all of the different ways I can segment those lists and market to people. That was really eye-opening. That was something that I came in with, though, working at Stream. learning like, cause I came into streaming, I was one of the people that didn't know anything about CDPs and then starting to demo the product and learn about the product. And then how can I apply the CDP to BMW and Stellantis customers? Um, so like I came in with a playbook for some of it, but yeah, we leverage that data all the time. Um, that's one of my, uh, That's one of the things that's working well today is the CDP using that as list building and then also leveraging that for remarketing and just any predictive analytics that I can get my hands on. Constellation showed me something yesterday that was really cool where they take all of their data and they plug it into ChatGPT well, open AI, but chat GPT. And then with that, then they'll plug in your GA for, and then it can give recommendations on what you should do for marketing. So they were here yesterday and the recommendations that their AI gave me was the marketing shifts I made at the first of the month. And that was impressive to me because it was very specific. It was, and I, Because it's running, I don't want to say what it did. I mean, you have your own eye, and the AI just confirmed it. Yeah, but it was really exciting, though, because if I could just plug it all in and not think about it, would that be great? How much time would that save? So tell me, they were able to get their data, so like their audience data, your GA for data, head into OpenAI's platform and say, based on who we know in the market and what's happening on the website, here's what we think you should do with the advertising? So it just asks, what are the recommendations for, what are the missing opportunities for marketing in the month of November for X three and X five? And then it was like your, I mean, it's not like so secret. It was, because they were using it to pitch a product. And they were like, you need to be on this NBC. It's like awareness CTV thing, but I had already bumped that budget. And then PMAX. But I think I was using something else dynamic, but essentially it told me exactly what I had already done. was lifting those budgets. So in your experience with the CDP, like it sounds like you're getting the most value out of it by being proactive and making your own lists and launching your own advertising to those audiences. Oh yeah. Yeah, absolutely. I'm not, my CDP is not a set and forget situation. A big chunk of it is with the email communications that's on autopilot, the remarketing that's mostly on autopilot managed by stream. But yeah, when you go back in there and you list build it, like just marketing back into those with SMS and email, like it's a noticeable lift when you do it, it's noticeable. What is, as you roll into the last four, five, six weeks of the year, are you changing anything with your approach to marketing or have you had the plan set for a quarter and you're just executing on it? How do you think about that? So we... we we had that discussion at the beginning of the month i think is a good way to put it so um at this point today i'm pretty confident in what i'm gonna do with new cars from now to the end of the year uh because the adjustments that we made at the beginning of the month um are working and and not just And when I say working, I don't mean like more VDPs. I mean like our sales rankings, we're higher in the sales rankings and we're getting there by the models that we put more money towards. Um, so I'm, I'm probably going to run that strategy until the end of the year, but use cars. Um, uh, that's a thorn in my side and that'll be a thorn in my side probably till the end of the year. because in the luxury market, especially in Southern California, used cars just dries up until the end of the year. And I mean, it's already a rough market. I don't know what the rest of the US is dealing with, but in Southern California right now, it's tough to sell a used car, generally. So I'm fighting a downturn market in a month where used cars is historically bad. We're triaging that pretty heavily, taking calls, asking what other people are seeing, things like that. It seems like pre-ended inventory levels are pretty good for you guys? For new or used? For used. For used, that's part of the problem too. It's not only difficult right now to sell a used car, it's difficult to acquire one. um so so most of our our used cars are just acquisitions and gradients so but yeah we're kind of low right now but yeah so not very much in not very much out what do you what do you think's the what are your hypotheses on why that's happening there in your market oh i don't know If you're new, you could go out and market around it. That's become my cliche phrase in the dealership with used cars. I wish it was my fault so I could do something about it. It's a difficult market. It's a difficult market right now. I plugged in a bunch of stuff. I tried to do my own... my own like duct tape ad hoc version of what constellation had showed me yesterday, a week ago for like used car projections to the end of the year. But like that didn't look great. So the model was wrong to begin with. Don't trust that thing. Yeah, exactly. I'm going to, I'm, I'm going on vibes and the vibes are good. We're going to vibes and chaos. Vibes and chaos. That's right. So are you messing around much with like creative or shooting stuff, video at the store level? We haven't gotten into that yet. Um, I don't do any, any photography right now. Um, I do have, I do have all that equipment and that's been a discussion. Like we're trying to dedicate some time to like making a YouTube page or something like that, but. creative for our website though i do make a lot of that and i use but i'm using like every the brand master assets and then also if i need a model that's uh that's not in there i i'll go to i'll use the byo tool build it and go into uh developer tools and pull it out and then it into the image so like i do do a lot of creative editing but i'm not doing any any creation as far as photography and video right now um i'm starting to get into because like i like what i do the best as far as creative but i'm not fast and so like the the current challenge is like how can i speed myself up because if i do all the creative then nothing else will get done Um, but if I give it all to my provider on my seven hundred and fifty dollar package, it's going to look like I paid seven hundred and fifty dollars for my creative. Um, but so I've been playing a lot with, with AI trying to figure out like what the happy medium is between like what I do and what it can do and still produce a good result. Like I've been on VO three a little bit lately. But most of what I use is the generative AI inside of Photoshop. It seems like it's the easiest to use because it's in the tool. And I'm usually looking for simple things like remove this offer because I'm going to change it. or I don't like the car color. But a lot of times there, I'm just building a color mask to change it or something like that because I haven't really figured out how to get AI to just change the color and not give me a Camaro back. So, but yeah, no, AI is definitely something that we use a lot. We use Matador, we're using that for follow-up inside of our CRM. We've got a lot of different systems that we use for that, for follow-up. We do broadcasts regularly with follow-up systems built into it to drum up opportunity inside the CRM. And then there's AI inside the CEP. Do you feel like the AI follow-up is pretty successful? It's like hit and miss. I feel like We're definitely not at a place where I can not have salespeople. You know what I mean? Doing the follow-up or a BDC. We don't have a BDC. Those are our sales reps take care of that. yeah we're not it's not at a place like that like it gets lucky sometimes and it'll set an appointment but i feel like the appointments that it sets they're all the lay downs you know what i mean like they were looking for an appointment when they showed up but it is a really useful tool for if a salesman is with a customer it can it can It can put somebody on ice, answer some easy questions, move the ball forward in the meantime. But yeah, we still make sure that there's a significant amount of human intervention inside of the AI. It operates as a backstop for us, not as a primary follow-up tool. And do you think that's a function of, like, if you were having to, you know, sell eight hundred cars a month, you'd be pushing heavier on that stuff versus the volume you're at now. Like, I think when we hear like some dealerships that are doing a ton with AI, it's like they've almost forced themselves into that situation because they just can't keep up with everything else. And maybe that's if you think about more Highline and luxury, then like. Maybe you're paying a premium because you want to work with a human and not AI. I'm making stuff up here, but no, you actually that's a very valid point, especially in our market. don't know who's familiar not familiar with calabasas california but that's like that's where the kardashians live that's where kobe used to live like it's a very affluent community and then like just as an example when we order minis we have to we have to order above like the recommended builds because they need to be nicer or the people of calabasas will not buy the mini um But my dealership, we absolutely have that with people because we're dealing with such an affluent people. And it's also really Calabasas is really strange in that it's one of the few places left in like the greater Los Angeles area that has a good sense of community. Like it's very similar to like Burbank, where it does kind of feel like its own small town, even though it's not at all. But yeah, no, that is definitely a contributing factor is that they don't wanna talk to AI because like they want that white glove experience and the AI cannot deliver it right now to our customers. Yeah, like the biggest place where we're seeing success, but like doing those automated conversation with prospective customers is when I'm dealing with subprime. That seems to be a cost point that we can nurture and turn all the way into an appointment pretty affordably in a mere clip than getting somebody that's going to be buying, you know, a hundred and ten thousand dollar X seven. That's that makes a lot of sense, actually. But to have the backstop for a busy sales person, instead of just like the call going unanswered, just to have some sort of, yes, hey, we're busy. This is, we're going to triage this. You're a super priority for us. As soon as we're available, we'll reach out to you type of thing. That's been working well for more luxury type purchases. That makes sense. Yeah. That's what we're experiencing here too is, and, and not, Originally, before I had shown up, they were actually trying to convince people that it wasn't AI. It was such a turnoff to our customers that it was like, no, I'm not AI. It was built into the instructions, but that was not helpful. I feel like we're going to hit a point. Yeah. we're gonna hit a point yeah yeah california might be the first to get us there but i think it's coming no matter what where anything that is ai has to be like bylaw labeled is coming from yeah it's just too weird otherwise yeah and when it seems like when when the ai like volunteers that information up front and then says like i'm i'm just helping you out and getting some information for you until you while while your salesman is busy, it seems like the most effective way for us. So it's like they know it's an AI. They know they're giving it useful information that it's going to help them when they get to a live person. So they're so they're more willing to communicate with it. As we roll into twenty twenty six here, what do you have on the horizon you think you might be experimenting with? I know exactly what I want to do. Oh, let's hear it. So when I came back, our social media is lacking. It's very much a place for it right now. That's, I think, a missing link at this dealership. And that's not the most exciting answer because that's something that's been a strategy for decades now, I feel like. But... No, we're actually, we're missing opportunity on that core piece. And so like getting out there and shooting some content and getting with the geniuses, some of the younger salespeople that are excited about social media and technology and things like that, and trying to create a channel full of things that people wanna watch and build an audience that way. We don't have that right now. And I feel like, especially with where we're positioned in the country, in the state, and even inside of the city. that there's just a wealth of opportunity to be able to create something like really amazing. So that's what I want to be focused on in twenty twenty six is is actually like a core thing and not and not a crazy fun piece of tech. I love it because I mean, you're in an affluent market with luxury vehicles. There's just so much that you can do with that in a ways that are different than everybody else. And then from that, you have all these great assets that then can become if you need them to. you're paid advertising and that's where Andrew jumps in and is like, oh my God, we've seen clients do this and yeah, yeah, yeah. Yeah, no, but you're doing the right stuff. Like I love the mindset because a lot of people kind of look at us because we do just paid social with dealer OMG for dealers and they're looking at us for direction. And what we're finding is like we can create stuff in green screen and things like that. But what's working the best for us to drive, you know, meaningful results of the dealership is to get the staff. And to not look externally from the staff necessarily, to find some energy and people who would be willing to jump in front of the camera and do the walk around and point out some of their favorite features on a new vehicle. And then we just have that be the graphic and then below it have the relevant inventory. And that's better than any automotive inventory ads, any graphic design stuff we do or green screen stuff we do. If we can introduce them to the folks at the dealership a little bit. So I actually have a, this is a non-auto story, but I have a friend who's a standup comedian in Dallas, Texas, and he's at a point in his career where he's starting to do his own shows, build his own shows, promote his own shows. And I was helping him with his social media marketing, just build some ads, things like that. And where I wanted to go with it was like was was clips like I'm going to use clips. I want to use clips. I'm going to use clips of your comedy. That's what's going to work best for sure. And he's like, Well, I see all these guys and they do this talking head video, too. And I'm like, in the back of my head on my ass, that's not that's dumb. But anyways, I'll let him film it and I'll put it in there because I've been wrong before. Like, I'll put it in as the creative. And that annihilated everything. No kidding. It was just him doing a talking head video in his car. His first show was in the suburbs at a golf course country club that doesn't do comedy. And he sold it out. He sold eighty tickets. Holy cow. Yeah. He's a good community. Like I got it clear. Like he has a good product. So that's why that's the primary reason why it works. But yeah. Yeah, we did. We had paid ads with it. Um, yeah, he had a profitable, I think he netted between him and the other guy, like, eight hundred bucks each. So, like, that's for a comedian, that's huge money. Andrew, are you ready to get back up on stage? Are you going to go take the stage again, another tight five, and make eight hundred bucks? Yeah, let's go. No, I paid to get on stage, is what I did, and then brought in a bunch of people to buy a minimum of two drinks, but I tried it out before. Yeah, no, he did that. I think there's a... Part of what's effective is he is a good up-and-coming comedian that kind of has a small audience right now. And he came from L.A. too. But I'm going too far on that tangent. L.A. is a different vibe for every industry. But auto industry is not just auto people in L.A. You ever come across Brian Ortega? He does like a lot of content and he's just outside of LA and just shooting content and special effects and loves the movies and loves making everything cinematic for his, for his dealers. And it's the same type of vibe, but which is much more rare once you get outside of the LA ecosystem for the, you know, the, I guess the appetite for people in the marketing role to really get creative versus like the opposite is like, well, you were talking about like some of the dealer groups we work with. Our point of contact has twenty two stores and it's not that they're not interested in making stuff more creative. They just don't have the bandwidth. And the stores don't have the ability to be really unique and have bespoke creative because of their market and their staff and their inventory and all the stuff that makes that dealership unique. It's like, I just need to look at the reporting across twenty five stores and I need to see these two bells get hit on each one. And if we're not hitting it, we got a red flag. If we are, let's just keep going. You know? Yeah. Versus let's get really deep. Let's make a message that's going to resonate, I think, with our customers and with prospects and with our staff, like something that would be fun for our staff to get involved with. And we could become like that aspirational store that other people at dealerships want to come work with us instead, because we're doing this. That's cool. That's fun. And that fills up our pipeline. Absolutely. Well, it seems like you're in a cool role and it seems like you got a good, uh, head on your shoulders for what you're going to get into next year. And you had mentioned maybe your next adventure might not be auto, would it be in aerial silks? I don't think, if my next job after this is aerial silks, it won't be by choice. you'll be the manager and the two daughters managing their aerial silk career in las vegas it's going to be a show we'll be there i love it i would i would gladly do that yes my daughter wants to get into it as well i mentioned but yeah but something in marketing i imagine i don't know what i would do i'm too deep in auto right now to think about yeah no like really yeah mid-november all i can think about is how to sell more used cars the clock is ticking andrew clock is ticking we gotta sell cars yeah no you got black friday with an aggressive push through the end of the month everything's marked down pre-owned inventory liquidation yeah everybody stopped by bob smith bmw Yeah. And then all December, because of how great our used car sales was, we're doing a vehicle acquisition month. Your BMW has never been worth more. Come in for the five minute appraisal. And then we got a new year and we got new problems. I don't have to pay for that ad, do I? We'll send you the snippet. You just use AI to change his voice. Love it. I love it. Well, Tyler, how do people connect and follow you? Are you actively on social media? LinkedIn. LinkedIn's the best place to get me right now. Tyler Stout. Tyler Stout, Director of Vibes and Chaos Creation. Thank you, Tyler. Who's your comedian friend that we should follow? Oh, I can't say. Okay. No, it's not for that reason. He's real weird about that stuff. Okay. I thought it was going to be you, maybe, and you're pretending. No, no. He's actually in automotive. Oh. Is his name Stout Tyler? No. No, no, no. I'm not in Texas. But anyway. Well, Tyler, man, I can't thank you enough.

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