Episode 4 – Brian Ortega, Creative Director at Valley Hi Toyota & Kia

🎙️ Brian Ortega, Creative Director at Valley Hi Toyota & Kia

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of 100 Marketers, we sit down with Brian Ortega, Creative Director for Valley Hi Toyota and Kia, who has built a reputation for blending sharp marketing strategy with laugh-out-loud creativity. Brian shares how he approaches dealership branding, the role of community-driven campaigns, and why thinking outside the box matters more than ever in today’s auto retail landscape.

From experimenting with AI tools and evolving creative workflows, to tailoring campaigns for each franchise store, Brian breaks down how dealerships can stand out in a crowded market—and why originality will always beat cookie-cutter content.

If you want a behind-the-scenes look at where dealership marketing is headed—and a good laugh—this conversation delivers.

👉 See below for some of the hilarious videos Brian has created that put Valley Hi Toyota & Kia on the map.

Beware of Gasquash

Camp Valley Hi

Valley Hi Zombies

⏱️ Timestamps:

0:01:42 — Exploring SGE & Generative AI
0:02:48 — Why Creative is the Thumb-Stopper in Ads
0:03:45 — From GoPro Experiments to Storytelling
0:04:41 — Balancing Brand Emotion vs. Direct Results
0:05:39 — Keeping Content Fresh: Humor & Relatability
0:06:40 — Creating Energy in the Dealership Experience
0:07:32 — Behind-the-Scenes: Making Video Content Easy
0:08:28 — Building Campaign Hubs with Commercial Content
0:09:27 — Social Media Metrics vs. Real Business Outcomes

0:19:39 — Driving Traffic with Tent Sales & Targeted Pushes
0:20:48 — Don’t Hate the Game: Adapting to Market Shifts
0:22:02 — Experimenting with AI Image & Video Generation
0:23:17 — Overcoming the “I Can’t Do Video” Mindset
0:24:40 — What’s Coming Next in Dealer Marketing Trends
0:25:52 — From Raw Media to Finished Campaigns
0:27:07 — Creative Evolution: Staying Ahead of the Curve
0:28:34 — Why Cookie-Cutter Vendor Content Falls Flat
0:29:55 — Making Content That No Other Dealer Has
0:31:10 — Tailoring Creative to Each Franchise Store

Like what you hear?

Subscribe and follow along as we talk with 98 more brilliant marketing minds shaping the future of automotive retail. 

Think you got what it takes to be a guest? 

Contact Ashley: ashley@dealeromg.com and lets get your opinion out into the world!

Transcript

We are on a mission to talk to the 100 leading marketing minds in the automotive space. I'm Andrew Street, owner of Dealer OMG. Matthew Davis here, chief marketing officer at Trade Pending. Why are we doing this? Well, we like automotive.

We like marketers, and we like retail automotive marketers. Our goal here is to give you the insights into what these leading marketers are thinking, planning, and doing. If I was interested in fueling a dealership with creative energy for better content, this is the person I would talk to first. This is Brian Ortega with Valley High Toyota and Kia. I'm Andrew Street.

I'm joined with Matthew Davis. This is the 100 marketers project. Enjoy this conversation with Brian. So, Brian Ortega, tell us what you do and where you work. So I am at the Ballyhai Auto Group.

I work at the Toyota and Kia stores. We have a couple of more. We have the, Nissan and Honda stores, but I do the ever since last year, I overtook the Kia store. They're right next to each other adjacent. So I'm the quote, unquote, self proclaimed creative director of the stores.

So, normally, we talk to a bunch of very friendly and lovely marketing nerds, and they wanna talk about analytics and stuff like that. Are you touching any of that? I do. I do. So that's the yeah.

That'll that'll be that guy. Right? I Yeah. Oh, let's get let's get the glasses back on. Okay.

Glasses on just for this hot second. Right? And then we'll look at GA. I'm looking at I'm researching SGE, you know, trying to get the generative stuff going. But, yes.

And, actually, I'm not in the front anymore because juggling the two stores, I gotta do and create the content for both stores and also look at analytics while all that stuff is down, while sales are down, and what are we working on. But, yeah, I I I talk nerdy as well, but it's not as funny as this I like the title, though. Like, creative director, which is not I I feel like the way the industry typically wants to fill the role. They want a marketing director who's the overlord of computers and analytics and digital and that kind of stuff versus, like, what advertising had always been, and that's creative. And it's what is the why why would somebody pick this dealership?

Why would somebody stop to watch this commercial or this, video in social versus another dealerships? And it's the creative that's gonna stop their thumb. So Yeah. You got the title creative director. Yeah.

I I gave it to myself when my GM was like, woah. What do you want me to call yourself? You know, marketing or, you know, head of this? I was like, creative director. He's like, go for it.

So that was, I wanna say, about thirteen years ago, but I just got hired to be the photo taker. And, you know, that's what I love about this industry is, you know, it just evolves. I actually have a degree in film studies. So when I was hired, you know, we we did have somebody that was the the social media manager, and he would just always get me to to create some content for him. And I remember Periscope, we used to go live, you know, it was it was crazy.

God about Periscope. Oh, yeah. So I take it that far back. So I remember my first video, stuck a GoPro on the Tundra and we're in the high desert out here in Victorville and, bunch of Joshua trees and we took some some footage of, you know, in the hills with the truck and got the footage of the camera falling off and used that. And so I think we were pretty early on in terms of videos, you know, and just stay taking photos of people with their new cars in the in the showroom or delivery area.

So you do And it's fun. Like go ahead, Matthew. I I was gonna ask about just your mentality around because you you have an approach. Right? And you're you're pretty visible with it, and it seems really, really brand focused.

Like, you're out there. You are making, an emotional connection. A lot of times, it's via humor, which I certainly appreciate. How do you think about balancing that brand emotional impact versus, hey, Ortega. We need some freaking leads in here to sell some cars.

Yeah. That and that goes hand in hand. Right? But so my approach is always, you know, well, we gotta get there where people want to see good content. And now you just have the influx of, you know, more people in the industry doing creative content, and, obviously, you have to kinda set it up to where you're building that brand loyalty where people come in.

Like, I just had somebody this morning. Good morning, Brian. And, love the commercials, man. Oh, okay. Sometimes we get the people.

Man, those things are really cheesy. I go, okay. Let me ask you something. Would you rather see that or pay 2,000 off, you know, the 2025 Camry, you know, something like that? We're gonna be one certified pre owned two months in a row Yeah.

Versus something much more lighthearted. So are you a mini celebrity? I I get cuts in Costco. Okay. You know?

I'll I'll do that. Yeah. Yeah. And then okay. Tell me if this like, in my experience, when there's somebody that has sort of, like, the this, like, you know, creative pulse at the dealership, prospects and customers can see the content is great.

But a lot of times, it's like the energy within the dealership with this creative environment, and the staff is seeing the footage in their news feed. The staff is seeing the shoot the shooting going on there on the inside the dealership and outside on the lot. Does do you feel like that creates there's a lot of culture that's built within the dealership because of the content that you guys are shooting? So, obviously, if we're putting this content out, we have to match that energy as somebody come comes in, right, to purchase a vehicle or get their car serviced. If we don't have that lighthearted, you know, sarcastic dry stuff or, you know, people walking around the dealership with furrowed brows and and things like that.

You know, we we have to match that because then we wouldn't be true to ourselves. So really early on, our GM, Todd Stokes, who had the foresight to let me run away with these video ideas, you know, we we establish that as a culture, and, I I think we do a good job. Obviously, we get a lot of salespeople, nah, I don't wanna do it or or, you know, that's not my thing. I mean, we kinda kinda get them trained up or or just get ready and and loosen up. Right?

I go, if I was a salesperson, I'd be all over, you know, me and my assistant, Frankie. Hey. Can you get me doing this video? You know, I don't have to do anything. You'll shoot.

You'll edit. You'll create the content for me. Sign me up. Sign me up. Yeah.

But, you know, it's a it's a different it's a different approach. Right? And for, like, a lot of dealers, like, it's absolute ammunition for not just the organic stuff, but, like, I imagine for, like, OTT and paid social and email and, like, there's a lot of other platforms that can grab that type of content and and broadcast that or target people through their channels. But dealers aren't creating that content. And so it's kinda like the vendors are kinda creating these graphics or using OEM videos.

Is there, like, some low hanging fruit that you recommend to dealers who are wanting to get this type of stuff off the ground? Yeah. Definitely. So what we have is the the commercial is the hub. Right?

We have that, and that becomes the bespoke, and everything is kinda built off of that. Like, we had a a few years ago, the gasquatch. Right? It was a Sasquatch character, and this one when gas prices were high. So the commercial was kind of based on on, you know, they would think it was the hybrid Tundra that we used for the spot.

And then based off of that, we created the banner ads, the radio spots, the email campaign focusing on hybrids, you know, low gas mileage vehicles. So that becomes, you know, the lookout for gas watch, you know, get your get your, 2024 Corolla, you know, that gets, 600 mile, you know, range on the on the fuel tank. So, yeah, what they can do I mean, approach approach management, with ideas and kind of showcase that. Show them what people are doing on socials and be like, look how many views they got. You know?

We don't have to go to this level, but, I mean, you could start introducing, you know, content and, I mean, you shoot with your phone. I mean, yeah, we got the camera, we got the equipment, things like that, but we we ultimately just take the phone out and get content. Because a lot of the pushback I've had is, like, you know what? I'm still I got a haircut next week. Can you come back?

And, like, there's this, like it's never a great time to start shooting somebody unless they have, like, a unique or they went to film school. It'd probably help. Oh, no. It sounds like I'll tell you that. Right.

My my extent of the film school was the I sucked in math, still do, suck in science, you know, so I had to find something. I love movies, you know, so I went to UCC Santa Barbara, which was more focused on theory. I I wrote pages and pages instead of the my final year, I created some content, actually cut on film, or that we did some VHS stuff. That's how old I am. So but, yeah, the extent I I would say it's just storytelling.

Bottom line, it's it's storytelling. When do you when do you find you do your best creative thinking? What time of day, day of week? Because I know that varies depending upon when you talk to creative people, they've got different answers for that. There's no set time.

I mean, you just you get a thought, and, if something's trending, if something's viral, we try to make everything relevant to what's going on. I mean, we've we already have, like, four or five commercials that are AI based. You know? We're making fun of it. You know?

I'm eating the spaghetti like those, Will Smith, you know, videos. Or we we were in the metaverse. You know? So we would brainstorm, and that's that's another thing is just brainstorming, bouncing ideas off each other, and it it just evolves. Like, the for instance, I'll go back to that gas squash.

So it was supposed to be different areas in the community where, we're talking about the hybrids. And then one of the the things a producer pitched was, in the woods, you know, camp a campfire. And then I just took off from there. You know? So it's just spitballing and coming up with idea with or and don't be afraid to actually produce what your crazy mind is thinking.

Like, I me and my assistant, we have a a theme. Is it stupid? Is it funny? Right? Let's make sure it's stupid funny.

And then, hopefully, that grabs attention and, just shows people that the dealership we're humans too. Right? Yeah. Some of the best ideas start with laughter. Yeah.

So we I mean, take ideas from somebody else. Is there a way that you make the dealership feel like this when a customer walks in? Is there a way that what? That it translates from, like, the crazy videos and the cool gas watch and, you know, the explosions chasing the the Camry through the parking, like and have that translate into the feel of when somebody walks in? Well, it's funny.

I had a discussion today because I would love to to showcase that, especially during October. You know, we have oh, and we do. We decorate the the showroom. We're, like, on season eight, episode eight of, like, our zombie series. But, there's anticipation, Andrea.

To be honest, I I think we get a lot of people. Actually, we did this one commercial a long time ago where, my boss shrunk me. So we're shrinking prices. Right? And then he shoots me.

Hey. Let's see what this works. And so I'm in the I'm in his hand, and I get people mentioning on YouTube, when are you gonna do shrinker or, you know, part three? So, we get people anticipating, and we showcase them. So in parts department, we have two TVs behind the counter.

One is for specials, and then one, because a lot of our spots are evergreen, and now this year, we're kinda replacing snippets of it and putting donuts of specials into them. So on one screen, you know, it's the specials of the month, scan this QR code for your deal, and on the other side is just our content that we got on the loop. So, yeah, we just wanna show people that, you know, we're here, and we're fun. Right. And at CLM, we do have vehicles.

But, yeah, here's all the other Oh, yeah. We sell cars. Yeah. We service them too. I still we still do that.

Yes. We do. We've been talking a lot about video, but you're not afraid of traditional media either on things like billboards. Like, tell us about that. Oh, yeah.

It's funny you mentioned that because I just literally sent the two designs that I'm gonna have on the on the billboard. So if you don't know where the High Desert is, if you're in LA and you're going to Vegas, we're on your way there. So there's chances to get eyeballs on certain people. So, my boss has a cat, and he loves his cat. And I used AI, and I created him, driving.

You know, not his name's not Toonses. I said, I love this already. Yeah. So and I'll send you I'll send you the I'll send you the the image. But, and it says, meows the time, and it's just our logo.

Oh, it's so it's so good. Like, unless Another another one we have up is, so that's about to go up is, it's a guy driving and he's sweating bullets. It's an it's a AI image actually, and then to the right of it is our logo, and it says, range anxiety, 17 hybrids available now. You know? No sales pitch at all.

Flip side of that, so that's northbound. That's on your way to Vegas. And then coming back, so you'll see it from this side of the freeway. I just he he was okay with it. So I put, an image of a slot machine with, a skull and the thumbs down and like a crying face, and then it says, no luck or logo, and then I put a Tacoma there, and then it says get a truck.

So just trying to catch those eyeballs. Right? No specials, you know, no percentage off. Just Big impactful. Just trying to make emotional connection and somehow.

That's the goal. Right? So Yeah. There's that, and then go for it. No.

I I like to, like, draw a parallel between, like, billboards and social media where somebody's going 82 miles an hour, and they're just coasting by, and you have, like, a quick blip of a second to, like, try to grab their attention. And it's the same with, like, scrolling through your news feed of, like, what are we gonna what do we want them to feel? What do we want them to think? Do they how do we make our brand stand out? Even if they don't click it or go through our credit appraisal?

But I just want them to see us and keep cruising and think about us and remember us. Now when they see us the next time, okay. Now we've got some meaningful impressions, hopefully. Yeah. It's just And, like, I did traditional media.

Yeah. I like people using, like, traditional media in a different way than it used to be used a little bit. Like a sign spinner or whatever. Like, something that's, you know, stands out. Like, where with all the video content you're doing, Brian, where are you guys distributing it?

Are you guys doing TV? We just dropped the guest. He's gone mute. I think he's oh, you know what? This is AI, Brian, and it where he's on, as the overlord.

Can I unmute him? Maybe. Remove from stage unmute. Here we go. Brian.

Brian. Brian. Yeah. I unmuted you, I think. Oh, okay.

Is that what you did? He just really wanted to make sure he could say what he was gonna say. Oh, he's muted again. What'd you do? I don't know.

How about now? Yeah. Check +1 22. Okay. We're back.

Yeah. So we are deaf yeah. These commercial, that's where our bread and butter. We put our, our spots on air. We dub them in Spanish.

They are on OTT. I put them on on YouTube. I convert them to vertical so they end up on reels and on, Instagram, you know, on on stories, reels, YouTube, Shorts, which here's a tip, guys. Put your content on YouTube Shorts. It gets out there more, and people are on YouTube.

So, I highly suggest you get your content on YouTube. It's gotta be good, though. You make sure that your content is good because, you don't wanna the algorithm, you know, will definitely show what is good content. And and there's a lot of dealerships doing producing some some funny stuff. I also and and I'm not available because I'm doing the nerdy stuff a lot.

I have my assistant, and then we have we hire, another person. They come in, and they just look at, reels. They look at TikToks, and I give them a focus. Hey. We need to work on, Tacomas.

We have a used car going on right now, you know, whatever holiday. And then we kind of build content around that using, whether what's, whatever's trending at the time. And are you so are you are the people that are working with you doing all the editing and stuff? Do you guys have, like, a shop that you send that to, and they dice it up into vertical and horizontal and squares and add the explosions. We do that in house.

So we'll besides the the commercials, which, you know, obviously has a budget and things like that, and then we it's our content, and then we'll go from there. We'll put the captions on. I'll I'll put it in an Opus clip, and, it'll put the captions, reframe it. Or if we or if it's like this latest one, the blockbuster, you know, it's very cinematic, so we keep it in widescreen format and just put we put it, blurry in the background. I'll put I'll put the shot of the helicopter shooting at the car, you know, above.

Just try to get those people's attention. Right? It's all about the thumbnail. Exactly. It is.

And, like player hate the game. I I noticed, like, I think when these platforms come out with a new placement, like TikTok or Instagram or whatever, and they have stories. If you're the one shooting vertically and publishing there, it's gonna they wanna really, like, kick start that placement on their platform for more people. So they'll give it a lot more visibility. So if you're getting that organic distribution and then they have reels.

And then if you're like, okay. Let's place that in reels. It'll be like, yes. Reward this person for using our new stuff Yeah. And give it more eyeballs.

Like, YouTube Shorts is still getting a lot of exposure for us. Yeah. It it really is. And and my I call my little brother, Nathaniel Greclik, who's another, you know, big time content creator, you know, his team. And that he touts that all the time.

You know, use whatever functions that those platforms give you, whether it's, you know, the time or or, using an an image or using their own captions or using their filters. You know? Obviously, they wanna keep you on the platform for as long as possible. So that's that's key. You you mentioned AI on a handful occasion, so some image generation with videos.

How are you thinking about AI in general in terms of just what do you gotta do at your job? Yeah. So what we do and here's another tip. So our on hold music isn't on hold music. You know?

It's usually me, and I'll say, hey. Thank you for calling Valley High Toyota. Someone will be with you shortly. This month's specials are, did you know we're giving away a car, you know, and yada yada. And then it pauses, and then it I recorded my managers.

Hey. This is Todd Stokes, general manager. You know, I'm trying to get that going. However, not everybody has time anymore. Right?

But we have so much content out there with our voices. I'll use ElevenLabs. I'll type up something, put it in my voice. You know? Obviously, it's not.

It's it's it's actually better because I stutter and and flounder a lot. So for me to do that, yeah, is a lot better. So I've been doing that with our characters, rolling into our our used car manager, Rowdy Rodney. Right? He wears a hat, big booming voice, tall tall gentleman.

Brian, I can't do I can't do a video. I'm I'm acquiring vehicles. I'm on trades. You know, I can't do this. So, we created a caricature, typed in the prompt in, Chad GPT.

Hey. Turn this photo into a image, Pixar like, right, of Rowdy Rodney, and this was for fourth of July, and put him in a USA hat. Boom. Right? Recorded him, had recordings of of him talking about, specials.

Right? And then, put that into another AI, told it, hey. Have it move its his hands, and, you know, you upload the audio, and there you go. Talking about the specials for our used car sale. You mentioned Eleven Labs.

If for anybody listening or watching out there, if you haven't checked out their latest demo of what they can do with audio, it is I I hesitate. I don't wanna extrapolate too much or, like, hyperbolize too much. It's freaking crazy. It's crazy. It's really good.

It just takes your it takes your voice, and you can then make a script, and it'll do something in your voice. Is that right? Yeah. Different languages. Motion, the intonation, the whispers, the laughter.

Yeah. You're directing. Oh, man. Yeah. It's it's weird.

I've seen it. Like and that's what's gonna be calling our parents and telling our parents that we're in jail and to ship money to this place to get us out of Mexico jail. Like yeah. You know, as you bring that up, I could actually talk to my parents a lot more if I just had AI Matthew call them. Yeah.

And they would Mom, I was just thinking about you. Yeah. They would know. Like well, what's cool is that? What's is there something cool on the horizon that you've got, like, that that you think, you're gonna be checking out?

Well, what I I plan on doing myself is, is creating a character, me, offshoot, you know, maybe somebody that can, you know, give tips, give advice. I already named him Cal, the AI guy. So, you know, he will kind of look like me, sound like me, and and, you know, he'll be that guy that will talk to people. Yes. I'm messing with, Veo, with Veo, with the Google, you know, more often.

And, actually, our our production company, now they're using that for their storyboarding, you know, and, will send us the actual, you know, images, the video of how it will look. Let's see what else am I using. So I use Suno. Our latest video that we did, our our Valley High Auto Group, the whole group, is having a tent sale on right now. So I created a a song, you know, and then I you could either provide lyrics or, you know, give it a a basis, and it'll create a a song for that.

So I gave it some lyrics and then let it fill in the rest. I just wanted to make sure the Tencel is on Toyota, Honda, Kia, Nissan. Right? So just there you go. And and go from there.

So award winning right there. Oh my gosh. I also used that for, our boy band commercial last year. I used Suno. I wanted the song to be called Push Start My Heart and, you know, you know, went from there.

Sound like a nineties boy band. And It does. Or maybe, like, like, I I hear flavors of Motley Crue in there too. Yeah. But I I do do the choreography.

So what did you do this? Was the song in v o three? Is that what you said? No. That's in Suno.

So that's a, like, a creation. And, actually, they're evolving so much too as well. I mean, it it produces some some crazy things, and, you know, take your voice and and make you sound good too as well. I could use that. Yeah.

Yeah. I also use let's see what else. Hedra. So you just put the photo image. That's where I created the, Rowdy Rodney.

You could there's so many coming out now, and you just pay for the credits. So you got Chad GPT. Now I'm using something called Manus two. It's a Chinese company, but this thing is a has these ultimate agents. We did a car giveaway.

I had it I uploaded, some content and then just had it reorganize everything because I'm not the most organized person in the world. So I got, like, a 100 tabs open. I don't know if that's you guys, but it's cool. Tab right now. Dude, it's cool.

Yeah. Dude, and then no matter how much we use these platforms, it's like we're gonna be a little bit behind already. We're, like, inherently a day behind at least on what's possible, and it's cool, like, having a conversation about what other people are making creative or using. Well and not to throw shade to anybody, but when, dealerships or or, you know, companies, vendors are are talking to AI, they're usually talking, you know, whether it's scheduling service or, you know, chat functions. And, you know, as a creative, I try to use that for for content.

I mean, you know, it's taco Tuesday and actually having a truck as a taco. I mean, you wouldn't be able to do that, you know, live. So I would I would, compel places to use the benefits of of AI for creating content or at least to visualize, to pitch to their to their bosses. You know? Hey.

This is something that we can do if we had a budget. And it's cool to have, like, a work environment where you have a seat at the table to be able to say, hey. I've got a crazy idea. I've got another crazy idea. I've got a crate and then have it not be like, hold on.

That doesn't fall into this cookie cutter thing that my grandpa had built or that the manufacturer is permitting, but you have autonomy to use some budget to get some credits on this unknown Chinese app that's that's gonna allow you to make something cool that no other dealership is making right now in the High Desert. Yeah. Yeah. Well, I mean, it it's the imagination. Right?

And I it goes back to storytelling. And and anything that I I suggest people do is just build a story, come up with a plan. I mean and and don't be afraid to to execute that in terms of, you know, well, I had this great idea, but, you know, you don't wanna go down to the the butt Avenue. Right? Because you're like, oh, and then you see somebody else do it.

You're like, oh, that was my idea. You know? Nothing's too far fetched. But if it's not aligned with your community, your dealership, you know, whatever, what's what's the word I'm looking for? Culture.

Culture. Right? Or Culture that you have at the dealership. I mean, then then don't attend. Because if it's if it's not aligned, then it just comes off.

You know? It's not genuine, and people can see that quick. Right? They can they can notate that. If if I tried this in a Mercedes dealership, you know, or something like that, which I I know they do, but, there's certain things that you can get away with.

And there's very different I can't get away with at the Kia store, you know, because there's a lot of coop money involved. And, you know, I but, you know, with the Toyota, I it's our stuff. I was gonna try to look it up, but whatever. There's some sort of Steve Jobs quote where he's just, like, talking about ideation and bringing people together and just spitballing and coming up with ideas and having, you know, 10 bad ideas to find that one good idea. And he's like, it's so easy to get somebody in the room that just craps on ideas immediately and identifies the problems with the ideas before they even get any traction or get any momentum, which I've noticed in my like, it's like it's easy to be like, hey.

How about this? And then somebody be like, no. That's stupid because of x y z. And it's like, maybe they're right. And then that idea just flutters out versus it being built into, like, something that gets across the finish line.

And I'll call that, yeah, I'll call that dream shitting. Yes. That's that's a great name. Yes. Yes.

It's sad because how many great ideas have, you know, gone by the wayside? But now, like, to that point, it was too far out of reach. Right? Whether it was being produced, whether it's getting funded. I mean, you know, as a film, you know, buff, I mean, imagine all the movies that are going to be created.

I remember shooting and editing on my iMac on iMovie and, you know, be able to make a business out of that. And now that people are just busting these out, four k. You know? Little Brian would've been going crazy over all these opportunities. You know?

You know, we had the and I remember when the what was it? The XL one, you know, the the Canon, cameras. Yes. Yeah. Panasonic 108, and the black the background blurred, and you're like, oh my gosh.

This is so cinematic. So, you know, be able to to bust this out and produce and shoot and edit, you know, it it's just crazy. Well, big Brian doesn't sound like he's standing still. Little Brian would be happy with him, I think. Yeah.

Well, actually, Lexi, this is I'm listening to a a book called Story Sell by Matthew Dicks. Story worthy strategies to grow your biz business and brand. You you never stop learning. Right? There's always something that you can pick up from somebody else in in their execution.

And, you know, what he talks about and and what we're talking about is is executing those those stories and and being prepared to to take whatever you've done and establish it and and plant it into a business, you know, an idea. I've had some ideas that we use for for businesses, and we just shot it. And I sent it over to them, and some used it, some didn't. But, you know, I if somebody has an idea and would love to spitball it with me, I I can talk ideas all the time. Love it.

And speaking of stories, thank you for sharing your story with us. Totally. Yeah. I just read, building a story brand, also a really good book. Okay.

And it's like how to make a succinct impactful way to explain the story and relay that to other people and give people a bunch of sound bites that they can pull up when they need to, to help tell your story. I just watched Toy Story. Okay. Still the best one. I mean, to be able to execute that one.

But yeah. It was all Brian, how long have you been with the group or with the store? I've been here about thirteen years, actually celebrating this summer, and I've been at the Kia store for about a year. And I would love to tell you my next idea, and we're gonna actually shoot it, but it's based on the word Kia. So, and the fact that that GM was open to allowing me to to get that out there, I'm I'm excited.

We'll we'll wait You've already sent too much. For it. Yeah. Cool. Well, Brian, also people have a go ahead.

Paul was gonna say they have a Kia Carnival too, so look out for that. Underrated minivan right there. Yeah. I don't know. It's actually they're underrated.

They used it in Deadpool. Yeah. That was the one that they landed on. Deadpool and Wolverine. Can't beat that.

Well, Brian, how do people, follow you? Yeah. So go ahead. Head on over to my LinkedIn. I'm very active on there.

I put all these things together. I have a website called brianjortega.com because I will never outrank the other Brian Ortega who's an MMA fighter. So, brianjortega.com. Or go to our YouTube channel, Valley High Toyota, like you're saying, hi. Not you know?

And, check out our content there. I post a lot of behind the scenes and, outtakes that we didn't make the air. You know, to be able to fit all that content we do in thirty seconds, a lot of things get left on the cutting room floor. So That's cool. And I imagine the MMA fighter is gonna retire soon if he hasn't already, and you're gonna keep going and start to outrank him.

He's been losing a lot. Cool, man. Well, thank you. Thank you, Brian. Thank you, guys.

Really appreciate that. Hope you enjoyed this conversation. If you did, please subscribe to the show. It helps us get out to more people like you. And if you know somebody or you're somebody that's a sharp marketer in automotive, please reach out to us.

We'd love to feature you on the show. Reach out to ashley@dealeromg.com.